Sponsorship Consulting
As experts in Sponsorship Consulting, we’re well versed in identifying and leveraging opportunities that we know already connect with people on an emotional level.  Our team is fortified with seasoned consultants who come from diverse backgrounds in working at brands and properties across sports, music and entertainment. This expertise allows Relay to assist clients in navigating a maze of rights, fees and negotiations in the sponsorship world that get evermore complex.
Relay’s approach is to take a deep understanding of fans – including their passions, priorities and motivations – and align those dimensions with our client’s brands. Our group has also developed proprietary valuation and measurement tools that allow us to assess each sponsorship opportunity with unique precision. Along the way, the group has crafted client programs with entities like the NBA, Live Nation, NFL, NHL, MLS, AEG, Mexican National Team, USOC, NCAA, the AFL and a long list of professional teams and colleges just to name a few. Some of the recent work the team has done includes the development of a unique process for evaluating a client’s entire portfolio of sponsorships and partnerships with a common set of metrics that provides a true 360-degree view of sponsorship investments. It’s a fast-changing industry, but the cross-industry experience and smarts of this crew helps to keep our clients one step ahead.

Experiential
 We create live experiences that inspire smiles and thank yous. Traditional advertising might be fun, and digital may be all the rage, but actively connecting with people - literally - in a meaningful and memorable way through a face-to-face interaction we think is the greatest frontier. We provide full-service experiential capabilities, from developing the architecture to concept development to implementation to execution. 
Our expertise allows ideas and brand messages to come to life in the real world with the same passion and integrity with which they were conceived. Relay was among the first to deliberately integrate the discipline of informed sponsorship negotiation, budgeting and intelligence with the tactical event expertise required to actually bring life to what looked good on the white board and PowerPoint slides for brands in sports, entertainment and special events.  We’re designed specifically for this dynamic, with our intelligence and planning division on one side and our own in-house operations and activation experts on the other. We have the goods to deliver everything from proprietary experiences created from scratch for brands to properly and safely touring a massive mobile marketing tour on the road for years on end (we even did it throughout China). Our activation team is equally adept at activating a brand experience in the midst of a bustling street festival, live concert or community park. 

Multicultural
We are in the business of life and people. We don’t think in terms of consumers. People are our focus, and they are infinitely unique. We’ve connected with people in different ways across the globe in North America, Europe, Asia, and the Middle East, targeting multicultural and multi-faceted audiences such as African Americans, Hispanics, Asians, GLBT, senior citizens, toddlers, moms, dads, teenagers, soccer fanatics, long distance runners, budding yoga practitioners and construction workers. It’s for this and so many other reasons that the term “general market consumer” is just not a part of our vernacular.
We’re particularly proud of our U.S. Hispanic division, which has consistently brought innovation and creativity to experiential and sponsorships that reach Hispanics of all cultures. And while our bicycle kick is spot on, we’re even better with our straight rights and dominos game … (that’s a mildly veiled way of saying that we think experiential programs targeting Hispanics shouldn’t always revolve about fútbol). In fact, in North America some of our largest clients hire us because of our success and understanding of how to engage with Latinos and other ethnic groups.

TnT
It’s an explosively powerful group of proprietary gear we call Tools and Technology, or “TnT.” Because of our sincere belief in delivering measured impact for our clients, Relay has made significant investments in the development of a suite of tools that facilitate how we work with clients. From an online program management tool and reporting site that allows event metrics to be uploaded and shared with clients in real time to a proprietary data capture system that facilitates lead generation for client programs, we’re proud of the arsenal of tools and tech up our sleeves.

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