Sponsorship Consulting

As experts in sponsorship consulting, we are well versed identifying and leveraging opportunities that connect with people on an emotional level across all types of lifestyle pursuits. Our team is fortified with seasoned consultants from diverse backgrounds working with brands and properties across sports, music, entertainment and cause marketing. This expertise allows Relay to assist clients in navigating a maze of rights, fees and negotiations in a sponsorship world that is becoming evermore complex.

Relay has developed proprietary evaluation and measurement tools allowing us to assess each sponsorship opportunity with unique precision. As a result, the team has crafted client programs with entities such as the NBA, Live Nation, NFL, NHL, MLS, AEG, Mexican National Team, USOC, NCAA, the AFL and a long list of pro teams, colleges and cause organizations.

In addition, our team has recently developed some specialized tools that help properties understand more about their fans and their events. From event operations audits to fan research studies and ticket sales analysis, these products provide a true comprehensive view of property assets.

It’s this cross-industry experience in our people that gives us a comprehensive view of the sponsorship industry and makes us adept at driving value for our clients.