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2-26-2010 A-B's Club Bud Prepares for Final Weekend of PartyingLink to SourceBy Tripp MickleSports Business Daily February 26, 2010Budweiser prided itself on throwing some of the biggest bashes at the Beijing and Torino Games, and it’s looking to replicate that success this weekend in Vancouver. The beer company and U.S. Olympic Committee partner has created its third Club Bud at an Olympics. It set this one up in downtown Vancouver at the Commodore Club on Granville Street, the primary pedestrian thoroughfare downtown. The 19,000-square-foot space typically hosts Live Nation concerts. It holds 1,000 people and features a concert stage for DJs, a 2,646-square-foot dance floor, an upstairs lounge area and three bars that exclusively serve Budweiser.The company opened the venue last Friday night with a party that it co-hosted with Burton Snowboards. It hosted a party the following night with the NHL and threw one last night on its own. Tonight, it’s hosting a party with Under Armour and Saturday night it’s partnering on a party with lululemon athletica, a high-end yoga apparel company.The five parties it will host in Vancouver is one more than what it hosted in Torino. It hosted eight parties in Beijing. The company employed the same strategy of partnering on parties with other companies in Torino ... Read more |
2.23.2010 Inside Pitch: Ruggiero Setting Stage For Her Next MoveLink to Source (2/23/2010 – Sports Business Daily: Ruggiero Setting Stage for Her Next Move)With its 9-1 win over Sweden Monday, the U.S. women’s hockey team advanced to a gold-medal face-off against Canada on Thursday, a match-up that seemed a foregone conclusion as each team rolled through the tournament. Team USA has not won the gold medal in women’s hockey since the sport debuted at the 1998 Nagano Games, but defender Angela Ruggiero and her teammates now find themselves one game away from a return to the promised land.On the strength of gold, silver and bronze medals in the last three Winter Olympics, Ruggiero has built up an impressive endorsement portfolio that features Nike, Visa, Coca-Cola, Easton and Qwest Communications. For the Vancouver Games, the four-time Olympian is a member of both Coca-Cola’s “Six-Pack” of athletes and Team Visa, which Relay Worldwide Director of Strategic Consulting Jonathan Jensen called “considerable accomplishments for an athlete in a sport that has only been contested in four Olympics.”PLANNING AHEAD: With her career winding down, Ruggiero is looking more toward her future when it comes to endorsement deals, according to her agent, Sheryl Shade. Ruggiero hopes to solidify her legacy in the sport through her ... Read more |
2.19.2010 Chicagoans Share Thoughts on Woods' ApologyLink to Source (2/19/2010 – ABC 7 (Chicago): Chicagoans Share Thoughts on Woods’ Apology)Friday, February 19, 2010By Ravi Baichwal (CHICAGO) (WLS) -- Just about everyone has an opinion about Tiger Woods comments Friday. Woods' is the latest in a long line of 'mea culpa' statements from powerful men who have behaved badly. But Tiger Woods' apology set off reaction in Chicago that ranged from its effect on his business prospects to the triumph of the feminist movement. The tightly scripted setting befitted a man who has been known professionally for mental toughness. Sports marketers say Woods' positioning at the forefront of what it means to be excellent was something sponsors will likely still pay for -- in time. "He did do a nice job today of apologizing, being very contrite and forthright, so today was a nice first step," said Jonathan Jensen, director of strategic consulting at Relay Worldwide. "Americans are very forgiving, but you need to at least come out and acknowledge that what you did was wrong and say you're sorry." Beyond the business, Woods' explanation of his failings is just the latest in singular moments of men falling from grace. "Sincere enough. I thought it was acceptable ... Read more |
2.19.2010 Tiger Wood
The Wall Street Journal February 19, 2010By Darren Everson and Suzanne Vranica PONTE VEDRA BEACH, Fla.—Tiger Woods publicly apologized for his sex scandal Friday, setting the stage for the star gol
2.17.2010 Sports Bus
Link to Source (2/17/2010 – Sports Business Daily: Consultants Weigh in On Shaun White’s Marketability, Potential) By: Erik SwansonU.S. snowboarder Shaun White this afternoon at Cypress Mountai
2.2010 Event Markete
Partner Perspective EM assembles more than 30 of the top event agency experts for a look at what’s up, what’s hot and what’s-a-happenin’By Dan Hanover | February, 2010 Link to Source (2/2010 – Even
2.10.2010 Profiling
On Friday evening, NBC will broadcast the Opening Ceremonies of the 2010 Olympic Winter Games. Together with Sunday's Super Bowl it marks the second high profile sports telecast in a span of a week. I
1.26.2010 Five Ways
In this ongoing environment of economic uncertainty, many companies are reviewing their sponsorship investments as part of an overall audit of marketing spending. However, the current business lands
12.3.2009 - Relay In
2009 Summer Concert Industry Strong Despite Tough Economic ClimateBillboard recently reported that overall concert gross sales from May 1, 2009 to Labor Day were $1 billion, which was flat compared to
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