Experts in sponsorships, brand consulting and experiential marketing. We use relevant insights to create real connections with people where they live, work and play.
Relay is a MS&LGroup company and a member of Publicis Groupe.
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5.13.10 Relay Insights: How Green Is Your Event Scorecard?As companies continue to ramp up their sustainability efforts, more and more brands are now extending “greening” efforts to their marketing. This is especially the case in the experiential marketing world where the Reduce, Reuse, Recycle equation can be applied without significantly impacting your budget. Here are 10 action steps you can take now to improve your green event scorecard: 1. Re-use first. It may be tempting to produce new event elements (ideally using eco-friendly materials), but it is often more responsible to re-use displays, monitors, kiosks, signs and other event equipment. Assess what you already have first before creating new elements. 2. Use eco-friendly event materials. From recycled, biodegradable and organic fabrics to soy and vegetable dyes and inks, the options for these products are growing and the prices are becoming competitive – for use in everything from give-away items to cleaning products. In addition, think through what elements can be done in electronic form, such as digital presentations, briefing materials, creative proofs and training elements in order to reduce printing. A little homework here can have a huge impact. 3. Conserve where you can. Work on a plan to reduce your power and water consumption. Use energy-efficient lighting (l... Read more |
4.27.10 NYC & Company and Relay to Stage First-Ever NYC Urban Race on September 25Registration Begins April 27 for New York City's First Official Urban Race, Incorporating Iconic City Landmarks and Customized ObstaclesNew York, NY (April 27, 2010) — NYC & Company, New York City's official marketing, tourism and partnership organization, today announced that the City's first-ever NYC Urban Race will take place on Saturday, September 25, 2010. The race's innovative course will celebrate New York City's distinctive appeal by integrating its iconic landmarks throughout the approximately eight-mile course, which will weave in and out of Manhattan's breathtaking waterfront. Registration for the race begins April 27 and is open to the public. "Whether you're a trained athlete or just a lover of this great City, the NYC Urban Race is an incredible opportunity to experience New York City in a way that nobody has experienced it before while engaging in friendly athletic competition," said George Fertitta, CEO of NYC & Company. "We're so pleased to add this new sporting event to the City's robust calendar, and we look forward to seeing all 3,000 NYC Urban Race participants at the starting line on September 25." Registration is on a first-come, first-served basis and will close once all 3,000 spots are filled. Participants can sign up as ... Read more |
4.1.2010 Relay Insights: Using Twitter to Enhance Experiential CampaignsIf you haven’t already embraced digital to enhance and extend your brand’s offline experiential and promotional marketing campaigns, it’s not too late to get started. With all of the great tools available, you can begin harnessing the added firepower that digital activation can deliver for your events happening in the real world, in real time. While there are a myriad of digital channels for you to consider, we believe Twitter is the single-most effective and dynamic social media engine for promoting events and generating consumer dialog around experiential marketing campaigns. One of our favorite examples of using Twitter for a consumer experiential program is the Taco Bell Truck, which shares info on where it will be traveling to give out free tacos, fun trivia and news about all things tacos. Here are some basic steps on how you can use Twitter to take your experiential marketing campaigns to the next level: Drive the Conversation – Set up a Twitter account and commit to a regular stream of tweets (posts) about your program, and generate a simple hashtag (#) that you include on every post. Make sure to add value for your followers by providing them with interesting info about your ... Read more |
3.16.2010 Relay's Pe
CHICAGO (March 16, 2010) – Relay Worldwide, the sponsorship consulting and experiential marketing company of Publicis Groupe, announced that Senior Vice President of Marketing Services and Strategic C
2.26.2010 A-B's Club
Link to SourceBy Tripp MickleSports Business Daily February 26, 2010Budweiser prided itself on throwing some of the biggest bashes at the Beijing and Torino Games, and it’s looking to replicate that s
2.23.2010 Inside Pit
Link to Source (2/23/2010 – Sports Business Daily: Ruggiero Setting Stage for Her Next Move)With its 9-1 win over Sweden Monday, the U.S. women’s hockey team advanced to a gold-medal face-off against
2.19.2010 Chicagoans
Link to Source (2/19/2010 – ABC 7 (Chicago): Chicagoans Share Thoughts on Woods’ Apology)Friday, February 19, 2010By Ravi Baichwal (CHICAGO) (WLS) -- Just about everyone has an opinion about Tiger Woo
2.19.2010 Tiger Wood
The Wall Street Journal February 19, 2010By Darren Everson and Suzanne Vranica PONTE VEDRA BEACH, Fla.—Tiger Woods publicly apologized for his sex scandal Friday, setting the stage for the star gol
2.17.2010 Sports Bus
Link to Source (2/17/2010 – Sports Business Daily: Consultants Weigh in On Shaun White’s Marketability, Potential) By: Erik SwansonU.S. snowboarder Shaun White this afternoon at Cypress Mountai
FLASH INSIGHTS
Latest News
- 5.13.10 Relay Insights: How Green Is Your Event Scorecard?
- 4.27.10 NYC & Company and Relay to Stage First-Ever NYC Urban Race on September 25
- 4.1.2010 Relay Insights: Using Twitter to Enhance Experiential Campaigns
- 3.16.2010 Relay's Pensinger Named to Forty Under 40 Class of 2010
- 2.26.2010 A-B's Club Bud Prepares for Final Weekend of Partying
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